Sales Training & Messaging

Develop the right skills to sell smarter.

Address your performance gaps with our innovative approach to sales training that uses cutting-edge buyer research and the latest in adult learning techniques. Our sales training is tailored to your unique selling situation and delivered in a range of highly flexible models.


Development of custom company sales academies or new rep onboarding programs

Sales Academies

Engaging and highly interactive live training workshops covering foundational or advanced sales skills

Sales Messaging

Key messages and conversation strategies that can actually be executed by your sales teams

Sales Coaching

A proven and practical sales coaching processes and supporting toolset


Define the new skills required to achieve your goals and what training is needed to reinforce. Assess effectiveness of current sales training activities and spend.

  • Sales Force Effectiveness Diagnostic
  • High Performer Analysis
  • Buyer Journey Alignment
  • Sales Competency and Skill Review


Translate your needs into creative and engaging content, instructional design strategies, and reinforcement tools.

  • Sales Process
  • On-boarding
  • Key Note Presentations
  • Selling Skills for the Modern Sales Team
  • Sales Methodology Development


Ensure effective implementation of training, including train-the-trainer options to full outsourced session facilitation and assessment.

  • Live In-Person Sessions
  • Annual Sales Meetings
  • New Hire Classes
  • Online Video Learning
  • Implementation Workshops

Learn how to reinforce your sales training with PointForward software

There’s a lot to be said about following a structured, logical process in sales. But just because you’re using a disciplined sales methodology doesn’t mean your prospect is following a rational approach to buying. In fact, science is increasingly showing just how illogical the decision......

Understanding the true capabilities of your sales force is critical, whether you’re a startup company scaling a new product, or a Fortune 100 firm driving incremental gains.  However, most organizations incorrectly assess the abilities of their salespeople by reviewing past performance or examining the health......

Millions of dollars are spent each year on off-the-shelf sales methodologies. After surveying the vendor landscape, a recent client quickly realized that their new go-to-market model would require much more than colored worksheets from 1980. We started by refining the client’s new sales process and......

Most instructor-led sales training programs focus on equipping sales reps with the specific selling knowledge and capabilities that they need in the field – the “hard skills.”  Hard skills are the default setting for most live training events because they are easy to model, simple......

There are many assessment products that promise the secret sauce: the perfect picture of a high performing sales rep. An appealing pitch, but one that fails in the face of reality. We helped one client move beyond the hype to a more scientific and sound......