Sales Consulting

At the intersection of strategy and sales.

We are the bridge that connects strategic intent with front-line sales execution. Using a data-driven approach, we build sales processes, tools and programs that create lasting improvement. We work as true partners, cutting across the organization to activate real change in your sales organization.

Process Design

Actionable segmentation that profiles your buyers and their needs

Gap Analysis

Deal profiling that scientifically defines your selling landscape and key winning strategies


Insight translated into tailored sales tools for key sales process steps – call planning, deal pursuits, cross-sell, account plans, relationship maps

Competitor Analysis

Experience across the full range of sales operational levers, including strategy, organization and role design, comp and technology


Using data from customers, reps, and CRM systems, we develop insight using a customer point-of-view while also identifying best practice actions of high-performing reps.


We speak “front line” and use interactive workshops and field interviews with reps to build tailored tools and processes that actually get used by your sales teams.


Beyond PowerPoint binders, increasing sales discipline requires organizational support through training and sales management to bring the new tools and processes to life.

Learn how to reinforce your messaging with PointForward software